---
title: Private equity investments in the Beauty Care sector
description: Private equity investments in the beauty care sector surged during COVID's e-commerce boom but have recently declined.
---

[Private Equity Blog - Trends, Deals, & Firm Insights ](https://privateequityinfo.com/blog)

# [Private equity investments in the Beauty Care sector](https://privateequityinfo.com/blog/private-equity-investments-in-the-beauty-care-sector)

 Written by [Divya Ravikumar](https://privateequityinfo.com/blog/author/divya-ravikumar) | Nov 4, 2024 7:44:22 PM

Private equity investments in the beauty care industry surged during COVID's e-commerce boom but have more recently declined amid reduced stimulus and inflation. 

The chart below shows the yearly trend of PE firms investing in beauty care and includes 1,019 platform acquisitions from 2000 to 2024 year-to-date.

 

The COVID-19 pandemic in 2020 created a significant economic disruption, but the beauty care sector displayed resilience during this time, particularly through the rapid rise of e-commerce. As consumers shifted to online platforms during lockdowns, the beauty industry capitalized on this trend, and private equity firms recognized the potential for growth in digital-first beauty brands.  

Fueled by massive government stimulus measures, investment activity in the sector surged in 2021, reaching record levels as firms sought to leverage the e-commerce boom. 

However, this peak was followed by a slowdown in 2022 and 2023 as reduced stimulus, rising interest rates and inflation introduced new challenges. The shift to a more cautious investment environment was reflected in the declining number of deals, as market liquidity tightened, and inflationary pressures increased. 

### Sample of Recent Private Equity Investments in Beauty Care Sector 

##### **July 2024** 

[West Lane Capital Partners](https://privateequityinfo.com/directory/private-equity-firm/west-lane-capital-partners) acquired  [Beauty Bakerie](http://www.beautybakerie.com/) (*Los Angeles, CA*). 

*Beauty Bakerie is a high-performance makeup and skincare cosmetics brand.* 

##### **July 2024** 

[TSG Consumer Partners](https://privateequityinfo.com/directory/private-equity-firm/tsg-consumer-partners) acquired [Summer Fridays](https://privateequityinfo.com/directory/private-equity-portfolio-company/1/summer-fridays) (*Los Angeles, CA*). 

*Summer Fridays is a skin care brand.* 

##### **June 2024** 

[L Catterton](https://privateequityinfo.com/directory/private-equity-firm/l-catterton) acquired [Stripes Beauty](http://www.iamstripes.com/) (*Beverly Hills, CA*). 

*Stripes Beauty is a women's health and wellness brand focusing on menopause.* 

##### **April 2024** 

[Monogram Capital Partners](https://privateequityinfo.com/directory/private-equity-firm/monogram-capital-partners) acquired [Tru Fragrance & Beauty](https://privateequityinfo.com/directory/private-equity-portfolio-company/3/tru-fragrance-beauty) (*New York, NY*). 

*Tru Fragrance & Beauty is a global beauty brand builder whose portfolio includes owned, licensed, and exclusive Fragrance and beauty brands.* 

##### **April 2024** 

[West Lane Capital Partners](https://privateequityinfo.com/directory/private-equity-firm/west-lane-capital-partners) acquired [Seven Haircare](https://privateequityinfo.com/directory/private-equity-portfolio-company/3/seven-haircare) *(Seattle, WA)*. 

*Seven Haircare is a professional hair care line.* 

 

 

[View full post](https://privateequityinfo.com/blog/private-equity-investments-in-the-beauty-care-sector)

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